Insiders club
LEGO
Okay- this was a fun one. We were tasked with creating a playful film to promote the LEGO Insiders Club, a membership programme aimed at kids. As a lifelong LEGO nerd and self-professed big kid, it was the perfect brief for me.
One key feature we were asked to spotlight was the programme’s avatar builder – a digital activity where members can mix and match LEGO minifig pieces to create their own character.
So, this is what we did. Silly, childish and verging on nonsensical. But fun. And that’s what it’s all about, right?
This was a MAMMOTH delivery. Four formats. Two languages. Parent- and child-specific versions for all of them.Yikes.
India Pappalardo
Creative Direction:
Me
Creative and Copy:
Amber English
Creative and Art Direction: