ES90 Reveal
Volvo Cars
To launch the new Volvo ES90, a fully electric premium sedan, we helped to create a concept that got to the heart of what the ES90 represents: For Life in Balance.
This concept was brought to life in an epic reveal film that saw the car precariously balancing on a giant seesaw in a stylish, liminal studio space. Starring a trio of Volvo bigwigs; Erik Severinson, Sophie Jingyao Li and Simone Vizzini, the film explored the car’s key offerings, all through the lens of Life in Balance.
In addition to the big reveal, we also created a range of supporting content, including this Walkaround film, which gave viewers an in-depth look at the new car:
Sam Small, Ol Duggan, Ander Hernando David Svedenström
Creative Direction:
Me
Creative, Scripting and Copy:
Lucy Soares, Sebastian Regfeldt, Sam Tablada
Creative and Art Direction: